Weekly Organic & AI Search Update
Flooring Supplies
Week of 22 to 28 June 2026 · vs. previous week & same week last year
Softer week on clicks and rankings; AI traffic well up year on year
Wider context this week
Google released the June 2026 spam update (rolled out 24 to 26 June), a global ranking update that landed inside this reporting week and can cause short-term ranking volatility. At the same time, the UK saw an extreme heatwave peaking on 25 to 26 June with record temperatures, which typically dampens demand for considered home purchases like flooring. Both are temporary, so we would expect some recovery as conditions settle.
The headline
Organic clicks were down 11.6% week on week to 3,814 (down 33% year on year), while tracked keyword rankings held firm: Top 10% coverage held at 91% (from 92% the previous week) and Flooring Supplies remains the clear market leader among its tracked competitors. Average Google position held up (13.8, better than both last week and a year ago), and AI traffic is well up year on year at 212 sessions, from 97 in the same week last year.
Organic clicks (GSC)
3,814
▼ 11.6% vs last week▼ 32.8% vs last year
Top 10% coverage
91%
▼ from 92% last week
Avg. Google position (GSC)
13.8
▲ 6.3 better vs last year▲ 0.6 vs last week
AI sessions (GA4)
212
▼ 7% vs last week▲ more than double vs last year
The numbers this week
Actual figures for this week and last week, with the change alongside. Year on year shows the longer-term direction alongside the immediate week. Source: Google Search Console.
| Metric | This week | Last week | vs last week | Last year | vs last year |
|---|---|---|---|---|---|
| Organic clicks | 3,814 | 4,313 | ▼ 11.6% | 5,676 | ▼ 32.8% |
| Average position lower is better | 13.8 | 14.4 | 0.6 better | 20.1 | 6.3 better |
What is behind the year-on-year change
The year-on-year decline is in click volume, not in ranking position. Average Google position improved over the year, from 20.1 to 13.8, so the site is ranking higher than it was. With clicks down 33%, it is the volume of clicks that has fallen. What is driving that, such as overall search demand or AI answers absorbing more queries, sits outside what this weekly report measures. AI traffic, by contrast, is up strongly year on year (97 to 212 sessions).
Search visibility
Tracked keyword rankings at the reporting week end (28 June) for the Brand Focus keyword set, the same set your monthly Looker reports on, with week-on-week movement. Top 10% coverage is keywords in the top 10 as a share of that tracked set. Source: SE Ranking.
91%
Top 10% coverage
▼ was 92% last week
266
Keywords in top 5
▲ was 261 last week
296
Keywords in top 10
▼ was 300 last week
312
Keywords in top 30
▼ was 315 last week
Rankings held firm, and Flooring Supplies leads its market
Top 10% coverage held at 91% (from 92% the previous week): keywords in the top 5 edged up (261 to 266), while the top 10 eased slightly (300 to 296) and the top 30 held steady (312 of 325). Movement is small, and Flooring Supplies remains the clear market leader, well ahead of its nearest competitor (Tapi at 61%). The site-wide average position in the table above improved over the same week, so the picture is minor churn rather than a decline.
Top 10% coverage vs competitors
Share of tracked keywords ranking in Google's top 10, Flooring Supplies against its tracked competitors (SE Ranking, matching your monthly Looker). Flooring Supplies leads by a clear margin.
Flooring Supplies
91%
Tapi
61%
Best At Flooring
52%
Best 4 Flooring
20%
Factory Direct Flooring
14%
Flooring King
14%
DIY.com
13%
Tile Mountain
8%
Direct Wood Flooring
6%
AI traffic
Visits arriving from AI tools (ChatGPT, Gemini, Perplexity, Claude and similar), pulled from GA4.
AI sessions this week
212 ▼ 7% vs last week▲ more than double vs last year (97)
AI sessions, weekly trend
Weekly sessions from AI tools (GA4). Up strongly year on year, with a mid-May spike, now settled around 210 to 230 a week.
A note on AI visibility
AI traffic is up strongly year on year, more than doubling from 97 to 212 sessions. AI search visibility, how often Flooring Supplies is cited or mentioned within AI answers (AI Overviews, ChatGPT, Gemini), is not currently tracked for this site. It can be added to the AI tracker so we can build that picture over the coming weeks.
What shifted the dial
- Clicks were down 11.6% on the week to 3,814 (down 33% on the year). Average Google position held up at 13.8, better than both last week and a year ago.
- Rankings held firm and Flooring Supplies leads its market: Top 10% coverage held at 91% (nearest competitor Tapi at 61%), with only minor week-on-week movement.
- AI traffic is well up year on year (212 sessions, from 97), though down slightly on the week.
Prepared by Fibre Marketing · Reporting week 22 to 28 June 2026, all figures final · Sources: Google Search Console, SE Ranking, GA4
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