Weekly Organic & AI Search Update

Flooring Supplies

Week of 15 to 21 August 2026  ·  vs. previous week & same week last year
Clicks rose and average position improved on the week; rankings held, still the clear leader on the brand set

The headline

Organic clicks rose 3.4% week on week to 4,117, and average Google position improved to 14.1 (from 14.7). Tracked rankings held steady, with Top 10% coverage at 87% on the brand focus set. AI traffic edged up to 202 sessions and remains around three to four times a year ago. Clicks are down year on year, against what was a strong week for the site last year.
Organic clicks (GSC)
4,117
▲ 3.4% vs last week▼ 24.2% vs last year
Top 10% coverage
87%
▾ was 88% last week
Avg. Google position (GSC)
14.1
▲ 0.6 better vs last week▲ 7.7 better vs last year
AI sessions (GA4)
202
▲ 2.0% vs last week▲ around 3.7x vs last year

The numbers this week

Actual figures for this week and last week, with the change alongside. Year on year shows the longer-term direction alongside the immediate week. Source: Google Search Console.

MetricThis weekLast weekvs last weekLast yearvs last year
Organic clicks4,1173,983▲ 3.4%5,432▼ 24.2%
Average position lower is better14.114.70.6 better21.87.7 better
What is behind the year-on-year change
The year-on-year change is in click volume, not ranking position. Average Google position improved over the year, from 21.8 to 14.1, so the site is ranking higher than it was. Clicks are down 24% against the same week last year, which was a strong week for the site, so this is a tough comparison on volume rather than a drop in visibility. AI traffic, by contrast, is up sharply year on year (54 to 202 sessions, around 3.7 times).

Search visibility

Tracked keyword rankings at the reporting week end (21 August) for the Brand Focus keyword set, the same set your monthly Looker reports on, with week-on-week movement. Top 10% coverage is keywords in the top 10 as a share of that tracked set. Source: SE Ranking.

87%
Top 10% coverage
▾ was 88% last week
231
Keywords in top 5
▾ was 240 last week
281
Keywords in top 10
▾ was 285 last week
317
Keywords in top 30
▬ broadly level (was 318)

These are small week to week fluctuations across a large tracked keyword set, which is normal. The underlying picture on the tracked set is stable.

Rankings broadly stable this week
Top 10% coverage held around 87% (from 88%), with the top 5 at 231 (from 240), top 10 at 281 (from 285) and top 30 at 317 (from 318). These are small week-to-week movements across the 325 brand focus keywords and the underlying picture stays strong. On the traffic side, both clicks and average position firmed this week.

Top 10% coverage vs competitors

Share of tracked keywords ranking in Google's top 10, from the latest Looker competitor set. Flooring Supplies leads the market by a wide margin.

Flooring Supplies
87%
Tapi
61%
Best At Flooring
54%
DIY.com
16%
Best 4 Flooring
11%
Flooring King
11%
Tile Mountain
9%
Factory Direct Flooring
7%
Direct Wood Flooring
4%

AI traffic

Visits arriving from AI tools (ChatGPT, Gemini, Perplexity, Claude and similar), pulled from GA4.

AI sessions this week
202 ▲ 2.0% vs last week▲ around 3.7x vs last year (54)

AI sessions, weekly trend

Weekly sessions from AI tools (GA4). Up strongly year on year, ranging around 200 to 290 in recent weeks, and 202 this week.

800 400 0 202 early Jun mid Jul this wk
A note on AI visibility
AI traffic is up strongly year on year, from 54 to 202 sessions, around 3.7 times. AI search visibility, how often Flooring Supplies is cited or mentioned within AI answers (AI Overviews, ChatGPT, Gemini), is not currently tracked for this site. It can be added to the AI tracker so we can build that picture over the coming weeks.

What shifted the dial

  • Clicks rose 3.4% on the week to 4,117, with average position improving to 14.1. Down year on year (24%) against a strong week last year, but ranking position is far better than a year ago.
  • Tracked rankings broadly stable: Top 10% coverage 87% on the brand focus set, stable and strong.
  • AI traffic edged up to 202 sessions, well up year on year (from 54, around 3.7 times).
Prepared by Fibre Marketing  ·  Reporting week 15 to 21 August 2026, all figures final  ·  Sources: Google Search Console, SE Ranking, GA4
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